Credit : Gabrielle Lurie RACKED SF


COMMERCIAL: Google, Nike, AirMax, Levi's, Google x Levi's Jacquard, Public Bikes, Rothy's, Jordan, Filbert, J'Amy Tarr, Odette Winery, Bar Cart SF, Juliet & Co., Sweet & Spark, Cirque du Soleil, Audi Polo Tournament, Erlum Alpaca, Bodega Bay Lodge, Cuyana, Paige Denim, Levi's Wellthread, Levi's x Pendleton, Express

EDITORIAL: San Francisco Chronicle, New York Times, GQ China, Racked, OUT Magazine, Rue Magazine, Apartment 34, Refinery 29, Inspirare, Hypebeast, Complex,, Affinity, Apartment Therapy, 24 East, Brit & Co., Nichole Ciotti / Vanilla Extract, Levo League, SF Gate, The Refined Woman

EVENTS: Saks 5th Avenue, Neiman Marcus, Macy's, Northwestern Mutual, W Hotels, CPMC Cotillion


lovely to meet you.

As a stylist, I believe in creating beautiful, approachable imagery. I understand the importance of creating not just pretty pictures, but images that tell stories, satisfy business needs, and drive sales.

As a former buyer I understand the process that goes into selecting every garment or accessory, and the business goals that need to be met through product and brand imagery.

As a former model, I acutely understand the inner workings of photoshoots, and how to most effectively (and efficiently) collaborate with a creative team.

My holistic background in the fashion industry informs my unique perspective on set, and I pride myself on respectfully merging the needs of both creative and business teams.

Let's collaborate : 


Caroline Rooney Serrano is a San Francisco based stylist and model. Following internships with American Eagle Outfitters, Diane von Furstenberg, Parfums de Christian Dior, and Condé Nast, Caroline launched socially conscious clothing line The Bearon, in 2008. Her collections of unique tshirts featured line drawings inspired by a group of charitable organizations (which in turn received 10% of profits). The Bearon was named one of INC. Magazine's "Coolest College Start Ups" in 2009.

In 2011, Caroline joined the buying team at, buying both men's & women's denim. She fell hard for menswear, and grew particularly passionate about the denim industry. Throughout, Caroline has been signed as a print and runway model and has appeared in campaigns for Dodge, Ford, Ella Sven, & Bloomingdales, and worked with Neiman Marcus, Chanel, Donna Karan, and Miley Cyrus. After spending years on sets she developed an eye for styling and in the fall of 2013, moved to San Francisco to launch her career as a menswear stylist.

Caroline specializes in on-figure e-commerce, laydown and editorial styling. She has worked with brands like Bonobos, Nike, and Google, and most recently as the In-House Stylist for Levi's (mens + womens). Her work has been published in GQ ChinaThe San Francisco Chronicle, Racked, The New York Times, OUT Magazine, and Rue Magazine. She is an instructor of fashion styling at the Academy of Art University and maintains a select private client personal styling business for Bay area tech executives, specializing in menswear.