New York Times Weddings
The San Francisco Chronicle
Clients: Ryder Sloan Events, Bodega Bay Lodge, SIWY Denim, Bar Car SF, Sweet & Spark, Svelte Metals, SLACK, GQ China
Caroline Rooney is a San Francisco based stylist and model. Following internships with American Eagle Outfitters, Diane von Furstenberg, Parfums de Christian Dior, and Condé Nast, Caroline launched socially conscious clothing line The Bearon, in 2008. Her collections of unique tshirts featured line drawings inspired by a group of charitable organizations (which in turn received 10% of profits). The Bearon was named one of INC. Magazine's "Coolest College Start Ups" in 2009.
In 2011, Caroline joined the buying team at Bloomingdales.com, buying both men's & women's denim. She fell hard for menswear, and grew particularly passionate about the denim industry. Throughout, Caroline has been signed as a print and runway model and has appeared in campaigns for Dodge, Ford, Ella Sven, & Bloomingdales, and worked with brands like Levi's, Neiman Marcus, Chanel, Donna Karan, and Miley Cyrus. After spending years on sets she developed an eye for styling and in the fall of 2013, moved to San Francisco to launch her styling career as a menswear personal stylist with the mens e-commerce brand, Bonobos.
Currently, Caroline works as a freelance stylist on various photoshoots for editorial and brand clients, and as a personal stylist for private clients in the Bay Area. She recently styled TalkFine's new music video for their single "Dance Like This" launched exclusively by OUT Magazine. She is also an instructor of fashion styling at the Academy of Art University, and regular contributor to the denim blog Denimology.